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Sony Commercial Display, From Insights to Solutions
With the rise of telecommuting, digital marketing, and urban digital services, more and more people are realizing that the office, marketing, and public service sectors are undergoing dramatic changes. But what few people realize is that in these three very different scenarios, there is a common denominator: high-quality visual communication is becoming increasingly important.
From efficient enterprise collaboration to brand communication to urban public services, technological change is driving businesses and cities to think more deeply about how to improve efficiency, competitiveness, and service experience through innovative tools. Commercial displays are evolving from a simple tool to a key asset in driving business productivity, customer interaction and city development.
Leveraging its technological strengths in the display field, Sony continues to gain insight into new user needs and develops BRAVIA commercial displays for business scenarios as well as the SIIWS signaling system, and works closely with partners in different industries in order to create one-stop solutions for visual displays and communications in different scenarios.
Office scenarios: quality meetings, easy and efficient
The growing need for collaboration in business is a global trend. As a result of business growth, employees are no longer confined to the office, but are dispersed across different locations and around the world, which means that organizations need to leverage more powerful conferencing and communication tools to ensure efficient workflows. Even breaking away from the traditional physical space model and incorporating new technologies to support productive communication.
Displays have become a standard feature in conference rooms to address the need for content presentation and video connectivity in daily meetings, allowing employees in different locations to cross spatial boundaries as if they were in the same conference room.
However, it is not difficult to feel that enterprises often face a series of problems in their daily meetings: the natural light of the conference room and indoor lighting makes the display effect greatly reduced, the text and charts blurred leading to inefficient communication, the use of ordinary TV can not be avoided by the opening screen ads, the complexity of the system operation and the need for frequent maintenance is the enterprise is tired to cope with. Behind these problems, it reflects the urgent needs of enterprise users for efficient meeting experience, stable system operation and simple maintenance management.
The Sony BZ53L/40L/35L/30L series of business displays respond to these needs. 4K resolution with 440-780nit (nits) high brightness and Sony's advanced image processing technology (4K multiplier & professional chart mode) provide a clear and accurate presentation of screen content. Excellent color reproduction (Terry Phantom Pro technology) makes the color of PPT, charts and other contents closer to the real; the built-in SoC (System-on-Chip) platform and Android system as well as the support for mainstream conferencing systems such as Tencent, Zoom, and Teams make system integration and daily maintenance simple and straightforward. The design of four HDMI ports and 32GB storage space*1 provides enterprises with sufficient expansion space. It is worth mentioning that the "Anti-Glare Master" BZ53L and BZ40L series adopt innovative anti-glare & low reflection technology with Haze haze as high as 47% or 58%, which can easily cope with complex lighting environments and the picture remains clear and bright.
In the modern enterprise conference room, the guarantee of an efficient meeting often starts from "seeing clearly". Sony from the hardware specifications to the system design, behind each feature contains an in-depth understanding of the needs of business users and breakthroughs in technology.
High-end retail scenarios: fine "color" retail, multi-point real-time management
Premium brands are facing various challenges in the highly competitive retail market. Retailers are concerned about how to enhance the value of their products with appropriate visual presentation, how to efficiently manage multi-store content displays, and how to enhance interaction with customers through digital means. Behind these issues are retailers' core demands for outstanding display, flexible content management, innovative customer experience and timely technical support.
Sony's "Anti-Glare Master" BZ53L and BZ40L series commercial displays provide corresponding solutions to these needs. In terms of merchandise display effect, the high brightness of about 700nit and innovative anti-glare & low reflection technology ensure clear performance in bright environment of shopping malls, so that it can attract customers' eyes and keep the window display online. Tetra Phantom Pro technology supports accurate color reproduction up to 92%-95% DCI-P3 color gamut space, which is able to accurately present the details of the merchandise: the positive red color of the lipstick, the real texture of the leather bag, and the material level of the clothing.
Sony SIIW commercial display letter sending program advantage summary
To solve the challenges of multi-store operations, the built-in SIIWS letter distribution system provides the ideal solution. The operation team can easily realize the unified release and real-time update of multi-store content through this centralized management platform. Corresponding content, including new product launches, holiday promotions, brand events, etc., can be instantly synchronized to each store, greatly enhancing operational efficiency.
In terms of enhancing customers' interactive experience, Sony Commercial Display supports touch operation by providing customized touch frame services, allowing brands to create an immersive digital shopping experience. Customers are able to browse product information and experience interactive content on their own, enjoying the shopping fun of online and offline integration. Remote on/off control (RS232, IP) and professional after-sales support, on the other hand, provide retailers with reliable operations.
Through these well-designed functions, the "Anti-Glare Master" series of commercial displays not only meets the unremitting pursuit of display quality in retail scenarios, but also provides multi-faceted support for brand digital upgrading in terms of content management, interactive experience and other dimensions. This is a set of professional display solutions that truly know retail and understand brands.
Small investment, high quality, new commercial display live solution
Although the major shopping festival is no longer the scenery, but online shopping has long been a real part of people's daily lives: do not leave home, buy all over the world. In recent years, live shopping has become a new trend. Brands and merchants have been stationed in the major live platforms, through the display screen across the thousands of miles between the barrier and consumers.
There are various types of modern live rooms, including branded co-broadcast live rooms, and branded exclusive live rooms. Co-broadcast live room single day to explain the number and variety of products, anchors need to quickly create a brand's first impression of the next brand or the next product in a short period of time through the background switch to adapt the scene, near and far and multi-angle switch to show the product panorama and details of the part, and interact with consumers to quickly facilitate transactions. Brand exclusive live room requires higher quality and brand exclusivity for live broadcasting, which puts forward new requirements for the adaptive scene and the standard of live broadcasting screen.
The live broadcast room carries several different brands in a single day of live background switching, KT board color is not realistic enough, can not reflect the real texture of the product, in addition to the frequent replacement of the KT board, increase production costs at the same time also reduces the efficiency of the live broadcast room. The use of ordinary displays, the live room bright lights caused by glare and strobe problems are inevitable; multi-angle scene display for the shooting screen scene quality and the anchor station broadcast, walk and sit broadcast of various forms of adaptability also puts forward high requirements; all-day power on the high load operation also requires the display screen has a strong stability.
Introducing Sony's Cinema Sense Live Solution
Sony's in-depth study of the live broadcast process, hit the major pain points in today's live broadcast scenarios, the launch of the "Anti-Glare Master" BZ53L/40L series of commercial displays, 700nit or so of high brightness* and innovative anti-glare & low-reflection dark black coating, Haze Haze up to 47%*, fearless of the live broadcast of strong lighting and a variety of complex lighting environment. 120Hz refresh rate to further solve the problem of screen flicker. The 120Hz refresh rate further solves the problem of screen flicker. With the professional VESA bracket, the product supports horizontal, vertical and multi-angle tilt and other installation methods, with Sony's patented software to realize the splicing borderless large picture surface*2, can easily control such as multi-people live broadcasting, station broadcasting, and other different scenarios. 178 ° Viewing Angle, greatly weakening the viewing angle of the limitations of the angle of live broadcasting, so that the quality of live broadcasts from different angles there is no difference in the picture quality. 7 x 24 hours of smooth operation, but also for high-intensity live work to provide a reliable protection. The BZ53L utilizes Sony's advanced technology to provide a reliable guarantee for high-intensity live broadcasting work. The BZ53L adopts Sony's advanced XR image processor, which provides a series of image enhancement functions, such as XR Terry Phantom Pro, which can restore realistic colors and reproduce the true texture of the product.
Digital transformation is reshaping the business model of various industries, and high-quality visual communication is becoming a key part of enhancing efficiency and improving experience. Through in-depth insight into the exclusive needs of different scenarios, Sony accurately provides professional display solutions that fit their respective pain points: smoother and more efficient communication in corporate meetings, more attractive retail brand displays, and more reliable and stable delivery of public service information. This is not only an innovation in display technology, but also a practical model for digital upgrading.
